There is no doubt that Email and push notifications are the best ways to connect with your customers. Both methods have similarities, but when it comes to marketing, they have different strategies. Android push notifications are pretty successful in generating leads and revenue.
In this article, we will discuss the difference between Email and push notifications and why push notifications are much better than Email. So, let’s dive into it.
What’s the difference between Push notifications and Email?
- Intimate power- Marketers have realized that a user’s home screen is more personal than browsing emails and feeds. Thus, sending push notifications has a better chance of reverting you with the best results. Moreover, smartphones are everywhere, and users are addicted to taking them anywhere, so if a push message appears on their home screen, they quickly get intimate with it and probably react as well.
- Message Length: The most potent reason for opting for push notifications instead of Email is the message length. In Email, you must invest hours writing a brilliant pitch, while push messages need 60 characters. This becomes a benefit since users don’t want to spend much time reading, and app owners have higher chances of getting the expected results. However, you are suggested to keep your message short, simple, and clear (or more personalized).
- Alerts, Emojis, and Rich Push: Adding emojis, punctuation, and unique sound alerts can grab customers’ quick attention. However, emojis are also imported into emails, but their prime focus is the subject line and writing professional-sounding content, while push notifications are about giving a personal touch. This is why push notifications have a high open rate and CTR.
Let us clarify one thing: We are not saying that Email is not effective. It still has the power to create leads, but the issue is that it is outdated. And for a better investment, keeping up with trends can change the game for you. With iOS push notifications, you can stand out from your competition and have maximum sales and ROI.
If you’re still confused about your decision, let’s find the best reasons so you can make the best decision for your company.
5 Reasons Why Push Notifications Are Better Than Email
1. No Chance To Get Fake Client Details
Whether you believe it or not, push,h notifications will allow you to get truthful information from the client. Suppose you have 1000+ emails in hand and are sending regular emails, but the response rate is only 2%.
Why? Have you checked the reason behind it?
The answer is Fake emails. YES! Users often provide fake email addresses on the internet to avoid unwanted pings, which could be more pleasant for marketers.
So, what’s the alternative? Push Notifications provide a proper way to keep connecting with customers regularly. That means you have a 100% chance to get leads that we can’t expect with emails.
2. Push Messages Are Quick To Send
When working on the internet, you probably look for emails about 10 times daily. But except for working people, can you predict the number of people who check their mail daily? You can’t believe there are 10% of people who don’t even check their mail for a month.
How can you guess the value of investing in emails? Yes, it works for some, but what about when you need instant results? Here’s why Push Notifications shine.
With Android push notifications, you can reach your customers anywhere at any time. For instance, if you want to send a 50% offer to your customers today, push messages can shine on the top of the user’s mobile screen.
Push messages are like:
Pact notifications are in the pocket, on the phone in the washroom, on the phone in the theatre, etc. However, when sending push notifications, remember to check the time zone and location.
3. One-Click And Subscriber Is Yours
If we look personally, don’t you think subscribing to Email is a lengthy process? Well, no one can deny this; subscribing to mail has lots of steps, such as:
- Obtain an intrusive pop-up
- Click on the email field
- Choose the appropriate Email to send you. Hmm. My true one, False one
- Click the email box
- Begin entering my Email
- Tap “Submit.”
- I question if I should have sent the Email (optional)
And if we look into push notifications steps to subscribe, here are they:
- Review on time
- Tap on allow
So, what is suitable for you? Isn’t it Push notifications? They are also less time-consuming.
4. Don’t Stress About Layout
When sending a newsletter, you have to put in lots of effort since you need to write a catchy subject line, high-quality content, and especially grammatically correct. Therefore, sometimes, it demands a lot of time to think before getting started.
For instance, you’re sending an email to provoke sales in your store. So, first, you need to plan a strategy for how and when to send the message. Next, you need to prepare the content and layout of the mail. Next, you need to test various platforms to see whether it looks good or not.
Well, this process will take time and bring unexpected results. Now, if we look into push notifications, you can schedule them quickly because they do not require design. Just write engaging content with a link and send it.
5. Push Notifications Have Higher Click-Through Rate
Can you answer the following? How many website push alerts have you received during the past week?
The number is probably lower. You could still be trying to figure out what web push notifications are. It is unquestionably much simpler to stand out from the crowd when no one else is.
However, there is not much stat available yet, but it indicates that push notifications have a higher click-through rate than emails. The record displays a 30% increase in mobile CTR and 20% CTR on average. This number is double that of Email, which is 3%. So, now you can easily find how much push notifications benefit you.
Wrapping Up
So, now you have all 5 significant reasons to invest in push notifications rather than Email. However, marketers believe that working on both Android push notifications and Email can benefit you. However, it is essential to summarize the priorities first.
And if you’re searching for the best path to get started with push notifications, then WonderPush is here to help you. This is a leading platform for building a solid customer base and enjoying higher ROI. Now, the ball is in your court!