As a blogger, you know how important it is to be able to monetize your content to stay afloat. One of the great ways to do that is by using sponsored posts.
Sponsored content is a tricky thing. You have to be careful not to preach too loudly about the product or service, yet you still want to convert traffic from it. It’s a delicate balance that many bloggers struggle with.
Some don’t bother doing sponsored posts because of the ethical dilemma. Others do it but hope for the best and don’t track their success rate. It’s not enough to hope for the best in this day and age.
So let’s know in more detail why you should keep track of your sponsored content. We’ll also discuss how you can keep track of your sponsored posts without doing much manual hard work.
Why should you keep track of your sponsored content?
There are a few key reasons why you should keep track of your sponsored content:
1. Ensure that your sponsors are happy with the content they’re paying for
If you’re not tracking your sponsored content, you can’t be sure that your sponsors are happy with what they’re getting for their money. By keeping track of which pieces of content are performing well and which aren’t, you can ensure that your sponsors are getting value for their investment.
2. To avoid over-saturating your audience with sponsored content.
If you’re not careful, it’s easy to over-saturate your audience with sponsored content. If every other content on your site is sponsored, readers will quickly get turned off and may even stop coming back. Tracking your sponsored content ensures you’re striking the right balance between paid and organic content.
3. To improve the overall ROI from sponsored content.
In a survey, marketers claim sponsored content is 22 times more engaging than display ads; therefore, they need to track the ROI to see if it’s worth continuing to invest in. If marketers find that certain sponsored content performs better than others, they can adjust their strategy accordingly to get the most value for the money.
How can you keep track of your sponsored content?
There are a few ways to keep track of your sponsored content. The most important thing is to have a clear understanding of what your goals are for the content and then track accordingly.
Google Analytics
One way to keep track of sponsored content is by using Google Analytics. Google Analytics can help you see how much traffic your sponsored content is getting, where that traffic is coming from, and what people are doing on your site after they view the content. This information can help determine whether or not your sponsored content is compelling and achieving its goals.
Screenshots
Taking screenshots can be very helpful in tracking sponsored content.
Although sending the link can be a good idea, you still require archives of your content for future reference. Copy-pasting the content into a file won’t prove anything. Also, manually taking screenshots of each page is time-consuming. That’s where automated screenshots come in.
With a website screenshot service, you can automate screenshots of the sponsored content at your desired intervals. These screenshots will drop into your account so that you have them available for later reference in case the sponsor wants to verify the published content.
Social Media
Another way to keep track of sponsored content is through social media reporting. Many social media platforms (such as Facebook, Twitter, and Instagram) offer insights that show how many people have seen and interacted with your posts.
This information can give you a good idea of how well your sponsored content is performing on social media and whether or not it is reaching its intended audience.
Direct feedback
Finally, keeping track of any direct feedback you receive about your sponsored content is essential. This could come from comments, emails, or even surveys. This feedback can give you valuable insights into what people think of your content and whether or not it resonates with them.
Summary
Sponsored content can be a great way to generate income for your blog or website. However, it’s essential to keep track of this content to know what is and isn’t working for your audience.
There are a few different ways to track sponsored content, and the method you choose will likely depend on the type of content you’re creating.
Whatever method you choose, ensure that you’re consistent in your tracking so that you can accurately assess the performance of your sponsored content.